What is a Campari?

What is Campari?

Campari is an intense red Italian Bitter or bitter liqueur, created in 1860 by Gaspare Campari. Its secret recipe is kept jealously guarded, but it is known that it is made from an infusion of aromatic herbs, spices and fruits in alcohol and water. With a complex and intense flavor, Campari can be enjoyed neat, with ice or as an ingredient in a wide variety of classic cocktails such as the Negroni, the Americano or the Garibaldi.

History of Campari

Campari has a long tradition dating back more than 150 years. It has become a symbol of the Italian lifestyle and of the "Red Passion", the passion for life that characterizes the brand.

Campari Features:

• Color: Deep red
• Flavor: Bitter, complex and intense
• Alcohol content: 25%
• Origin: Novara, Italy
• Brand: Campari Group

How do you take Campari?

Campari can be enjoyed neat, on the rocks, or as an ingredient in a variety of classic cocktails such as the Negroni, Americano, or Garibaldi. It is also used in cooking to give a bitter touch to salty and sweet dishes.

Pairing with Campari

Campari is an ideal aperitif, perfect for whetting your appetite before a meal. It is recommended to pair it with light dishes such as salads, carpaccio or fresh cheeses. It also combines well with spicy dishes or acidic flavors.

Popularity of Campari

Campari is one of the most popular bitter drinks in the world. Its unique and intense flavor has made it an indispensable ingredient for classic and modern cocktails. In addition, its vibrant red color and elegant bottle have made it a cultural icon.

• Unique and intense flavor: Campari has a complex and bitter flavor that distinguishes it from other drinks.
• Versatility: It can be enjoyed alone, with ice or as an ingredient in a wide variety of cocktails.
• Tradition: Campari has a long tradition dating back more than 150 years.
• Italian lifestyle: Campari is a symbol of the Italian lifestyle and the "Red Passion".
• Attractive image: Its vibrant red color and elegant bottle have made it a cultural icon.

Cocktails with Campari:

• Negroni
• American
• Garibaldi
• Boulevardier
• Jungle Bird
• Campari Spritz
• Negroni Sbagliato.