TRADE CMRSAS as responsible for the Licores Medellín brand with NIT 900978379-8, with main address at Carrera 52 # 14-200 bodega 204 in the city of Medellín, Colombia informs the purposes of collecting personal data from customers, suppliers, employees and third parties.

Commercial Management, Management of internal statistics, citizen/customer service, PQRS Management, Customer loyalty, Sending communications, administrative procedures, Billing Management, Accounting Management, Customer and Supplier Management, Control and monitoring of compliance with contracts Leasing, other types of contracts and judicial and administrative processes, Delivery of products requested by telephone, Customer management by address, Control of alcoholic and non-alcoholic beverages delivered to the beneficiary's home within the framework of dispensing agreements with the EPS, Management of the personal information of point-of-sale customers, for marketing purposes, history of business relationships, requirements by control agencies, reporting mandatory reports to government entities such as adverse events, billing, traceability, technical claims, due to dispensing errors, suspicion of adverse events management of personnel, profiling, analysis of demographic characteristics, Improve service, create promotions, innovate and improve the products and services offered, and publicize news of interest and novelties, Consumer preferences and behaviors in contact channels with the aim of facilitating the access to the services offered, inform by any of the means provided at the time of supplying the information, current and future promotions, news, products and services related to events, contests, activities, prize delivery, benefits and products purchased; respond to specific requests, and other commercial purposes directly or indirectly related to own activities, promotions, news, products and services promoted directly, or by strategic allies.

Collection: The treatment of personal information carried out by Licores Medellín is obtained through different activities related to its corporate purpose, and the obligations it has as an employer. The information is requested directly from the owner and is sometimes obtained by third parties, prior authorization from the owner, or by legal provisions. The instruments used by Licores Medellín to collect information, have all the requirements established in the regulations on the protection of personal data.

Storage: The information is stored on our servers within the US.

Circulation: Circulation is restricted.

Deletion and/or final disposition: The deletion of personal information is carried out once the purpose for which the data was requested has been fulfilled, or in cases in which the owner of the information requests the deletion of the information, this case will proceed, as long as the law authorizes it.

The owner of the information has the right to access, update and rectify their personal information. In case of requesting the deletion of the data or the revocation of the processing of personal data, it will be done as long as the law authorizes it.

The owner may access the Personal Data Processing Policy through the website: www.LicoresMedellín.com or request it through the email clientes@tradecmr.com.