Innovación y inclusión: Las historias detrás de las marcas de licores que promueven la diversidad - Licores Medellín

Innovation and inclusion: The stories behind spirits brands that promote diversity


In an increasingly inclusive world, numerous spirits brands have stepped up to show their support and celebrate diversity during Diversity Month. These brands not only release special edition bottles with festive and colorful designs, but also actively engage in initiatives and events to promote acceptance and respect. Below, we will explore some of the most notable brands that have embraced the spirit of diversity and contributed to creating an environment of inclusion and celebration.

  1. Absolut Rainbow: Embarking on a journey towards equality, Absolut Vodka, in partnership with LGBTQ+ organization Stonewall, has launched the special edition “Absolut Rainbow”. These bottles capture the essence of diversity with a vibrant label that showcases the iconic colors of the rainbow. In addition to adding a touch of fun to your celebrations, part of the profits from these editions go to organizations that fight for LGBTQ+ rights, thus making a positive difference.

  1. Smirnoff Love Pride: Driving love and inclusion, Smirnoff has demonstrated its commitment to diversity through its "Love Pride" campaign. In addition to launching special editions, Smirnoff organizes events and parties full of energy and positivity during Diversity Month. These initiatives seek to promote love and support for the LGBTQ+ community and encourage people to share inspiring stories.

  1. Beefeater London Pink Proud Edition: Uniting tradition with diversity, Beefeater, a renowned gin brand, has joined the celebration with its limited edition "Beefeater London Pink Proud Edition". These bottles feature a festive and colorful design, highlighting the colors of the rainbow. In addition to providing a delicious experience to the palate, part of the proceeds from these editions go to charities that support LGBTQ+ rights.

  1. Ketel One Vodka: Celebrating diversity in every sip, Ketel One has embraced the inclusive spirit with its “Drink Marvelously” campaign. This vodka brand has collaborated with artists and launched a special edition of bottles inspired by diversity and equality. By enjoying a glass of Ketel One, you will not only enjoy an exceptional experience, but you will also show your support for diversity and inclusion.

These brands not only seek to make a positive impact through their products, but also actively engage with organizations and causes related to LGBTQ+ rights. The spirits industry has recognized the importance of supporting and promoting diversity, understanding that inclusion is both a core value and an opportunity to connect with a broader audience and make a positive impact on society. These bottles are not simply collector's or niche objects, they are symbols of inclusion and a tribute to diversity. By embracing diversity and supporting meaningful causes, these brands position themselves as leaders in promoting equality and acceptance. Let's toast to a more diverse, equitable and respectful world!

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