No more cardboard boxes in Liquor brands.

In their commitment to reducing their environmental impact, more liquor brands are taking steps to eliminate cardboard boxes and other traditional packaging. This trend, driven by both environmental benefits and cost optimization, responds to the growing demand of environmentally concerned consumers. In this note we will explain the reasons behind this transition and how it is impacting the natural environment.

The ecological impact of cardboard:

Although cardboard boxes are recyclable, their production generates a large amount of chemical waste and requires significant natural resources. By eliminating these boxes, you reduce the carbon footprint, water and energy consumption and contribute to the preservation of the environment.

Efficiency and cost reduction:

Several prominent brands in the liquor industry demonstrate how replacing cardboard boxes with more sustainable materials can optimize logistics operations and lower production costs. For example, Johnnie Walker , a renowned whiskey brand owned by Diageo, recently announced the elimination of cardboard boxes in its products, which will allow them to save approximately 5,000 tons of cardboard per year. This decision not only has environmental benefits, but also improves the company's profitability. In line with this trend, in 2023 the Old Parr whiskey brand has decided to eliminate cardboard boxes from its 12-year-old portfolio, reaffirming its commitment to sustainability and contributing to greater efficiency in its production process.

Meeting consumer demands:

Absolut Vodka is trial-selling its new eco-friendly bottles in UK supermarkets. The new paper bottles, composed of 57% this material and with a minimum barrier of recyclable plastic, will be available for three months in supermarkets and will be presented at festivals throughout Europe. They will be 500ml in size and will retail for £16 during the summer. Absolut Vodka 's goal is to gradually achieve a 100% ecological bottle, however, they do not intend to replace their glass containers, but rather complement them. The company is committed to developing fully green products by 2030, promoting packaging reduction and sustainability as part of its marketing strategy.

Innovation in packaging design:

Liquor brands are exploring various alternatives to replace cardboard boxes, such as bottles with more resistant packaging or innovative packaging systems. An example is Tequila Patrón , a well-known tequila brand that has developed its bottles with recycled glass, which is not only more sustainable, but also attracts the attention of environmentally concerned consumers.

The elimination of cardboard boxes in the liquor industry demonstrates a responsible approach to sustainability and environmental conservation. By adopting greener practices, these brands not only reduce their environmental impact, but also respond to the demands of consumers who are becoming more aware every day. The transition to more sustainable packaging is an important step in building a greener and brighter future for the spirits industry.

Misinformation, the biggest challenge of the Liquor industry

Consumer misinformation can lead to unfounded concerns about unpackaged bottles. It is possible that due to ignorance, many consumers may mistakenly think that these bottles lack authenticity or that they are counterfeits. To prevent this from affecting legal consumption, it is essential that production companies provide clear and precise information about the origin and authenticity of these bottles. By educating consumers about sustainable practices and brands' efforts to reduce environmental impact, misinformation can be counteracted and trust in these types of products can be built. Transparency and effective communication play a crucial role in ensuring that consumers are informed and feel confident in making more sustainable consumption options.