Modelos de margenes de utilidad de los licores - Licores Medellín

Liquor profit margin models

Jun 23, 2023JOHN ATEHORTUA

When talking about the liquor business, it is essential to understand that each venture is unique and results can vary significantly. A number of factors influence the profitability and success of each segment, such as geographic location, target market, seasons, dollar price, and management strategies. In this article, you will find valuable information and key considerations for each of the different segments of the liquor business, so that you can make informed decisions and maximize your profitability potential. Remember that these profitability estimates are only a guide, since the idea is that you can improve them by adapting them to your market and your specific circumstances.

Liquor wholesalers (Profitability: 5% - 10%)

Liquor wholesalers focus on wholesale sales to other businesses, such as bars, restaurants, and retail stores. To achieve solid profitability, it is important to establish strong relationships with suppliers, negotiate competitive prices, and efficiently manage inventory.

Sales to the final consumer (Profitability: 18% - 30%)

In direct sales to the end customer, profitability is based on the difference between the purchase price and the retail price. To increase profitability, it is key to consider operating costs, offer attractive promotions and provide an exceptional shopping experience. This model is suitable for home sales, delicatessens and small and medium format liquor stores.

Restaurants (Profitability: 50% - 80%)

In the case of restaurants, profitability in liquor depends on the mix of food and beverage sales. It is essential to establish an appropriate pricing structure, optimize inventory and train staff to offer pairing recommendations and quality service.

Bars, Taverns and Nightclubs (Profitability: 70% - 100%)

Bar table service profitability is based on the profit margin on drinks sold and efficient inventory management. Setting strategic pricing, controlling beverage waste, and offering a diverse menu can improve profitability in this segment.


Remember that profitability in the liquor business can vary depending on multiple factors. Performing a thorough cost analysis, establishing appropriate pricing strategies and focusing on customer satisfaction are key elements to improve profitability in each segment. Feel free to adapt these recommendations to your particular situation and look for opportunities to maximize your profits in the exciting world of spirits!

More articles

Comments (2)

  • Quiero información para montar un estanquilllo

    Javier Loaiza
  • Deseo más información al correo para abrir un estanquillo, muchas gracias.

    Belén Montoya

Leave a comment

Please note: comments must be approved before they are published