Qué es la Famosa "Endulzada" en Amor y Amistad - Licores Medellín

What is the Famous "Sweetened" in Love and Friendship


In Colombia, the Day of Love and Friendship is celebrated on the third Saturday of September. This date is an opportunity to celebrate love and friendship between couples, friends, family and co-workers.

The Secret Friend game

One of the most popular traditions of the Day of Love and Friendship in Colombia is the Secret Friend game. In this game, each participant writes their name on a piece of paper and folds it. Then all the papers are placed in a hat or container and mixed. Each participant draws a piece of paper at random and that will be their secret friend.

The Secret Friend should be sweetened every day before the Day of Love and Friendship. This can be done with sweets, chocolates, cookies, fruits, flowers, liqueurs or any other detail that the participant considers appropriate. Sweetening is a way to express affection and love towards your secret friend.

Sweetening is a Colombian tradition that dates back to the 1970s. At that time, the Day of Love and Friendship was a more formal celebration reserved for couples. However, over time, the celebration has become more popular and open to all types of relationships.

Today, sugaring is a fun and creative way to celebrate love and friendship. It is an opportunity to show our loved ones how much we love them, no matter how we relate to them.

Below are some ideas to sweeten your secret friend on the Day of Love and Friendship:

  • A favorite candy or chocolate.
  • A personalized detail, such as a card or photo.
  • A fruit or a healthy snack.
  • A drink, such as coffee or tea.
  • A small gift, such as a book or accessory.
  • Mini Liquor Bottles.

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